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Blog posts of '2025' 'January'

Custom Concrete City Benches: Expand Your Brand Within City Limits
Custom Concrete City Benches: Expand Your Brand Within City Limits

If you’re looking for a unique way to expand and strengthen your city’s brand without continually investing in advertising, consider leaving your mark on a commercial concrete bench. Durable, practical and space-enhancing, a commercial bench brings even more benefits when you customize it with your logo or emblem.

A customized concrete bench is more than a piece of furniture – it’s also a strategic branding tool that enhances a public space’s physical and visual landscape while promoting your brand. The more often people pass by or sit on your branded bench, the more familiar they will become with your logo and messaging, and the more likely they will associate your brand with comfort, care, and respect for citizens and visitors. Read on as we lay out the many product advantages as well as marketing benefits custom concrete benches can provide your local sites.

PRODUCT ADVANTAGES
If you’re going to put your branding on a commercial bench, you want to make sure it will uphold its form, maintain its coloring, and serve its purpose for years to come. At Furniture Leisure, our concrete bench products do all this and more for our customers. 

Durable
When one thinks of concrete, durability immediately comes to mind. But not all concrete benches are built the same. Our Westlake custom concrete bench is fortified with 3/8-inch diameter steel rebar, making it exceedingly resilient and virtually indestructible. With industrial-grade materials, this outdoor bench will not warp, bend, or deteriorate from wind, rain, heat or freezing temperatures. 
Westlake custom concrete bench
Low maintenance
Concrete doesn’t need much care and maintenance, which is why we call our concrete benches the best “set it and forget it” solutions for outdoor park and city spaces. With occasional, light pressure washing, these benches will remain clean and colorful for decades.

Vandal- and theft-resistant
The Westlake concrete bench weighs between 1,200 and 1,500 pounds – depending on the bench length – and can be anchored to a hard surface with portable mount anchors so there’s no chance it can be moved or removed by anyone other than you. As an additional safeguard, your custom bench can be covered with a clear-coat, anti-graffiti sealer that creates a barrier to repel inks, dyes, and paints from absorbing into or adhering to the concrete. The sealer stands up to multiple pressure washing treatments and generally lowers the maintenance of the furniture. 

Timeless style and color choices
Since concrete benches last for years, you want to make sure their style and color last just as long. The Westlake custom concrete bench features a simple design with an arched backing and subtle etching that provides the perfect focal point for your logo or message. To further complement your branding, the Westlake bench comes in a variety of color options. Choose from a range of light to dark acid wash colors or select one of the many weatherstone color finishes for a more textured look.

MARKETING BENEFITS
While our outdoor concrete benches have plenty of product advantages, the Westlake custom concrete bench offers the added benefit of continual marketing when you include your logo and branding to the piece. Your logo can be cast-in-place or silk-screened into the bench backing, or you can have a custom emblem or plaque embedded into the concrete. Accompanying text can also be inlaid into the bench using up to six vibrant colors. Custom Concrete Logos

When completed, your customized bench will provide a range of marketing benefits – from having a subtle yet effective structure that perpetually reinforces your brand, to building goodwill and integrity throughout your community. 

To get the most promotional traction out of your custom bench, follow these best practices:

⦁    Maintain consistent brand elements
Make sure your bench brand elements are the same across your other marketing channels. Use the specific logo colors and fonts that define your brand, and include your tagline, if applicable, to establish and reinforce brand recognition. The more consistency you have throughout your different marketing channels, the more cohesive your brand image will be.

⦁    Make your messaging short and memorable
Don’t add too much text or imagery to your concrete bench; the more concise it is, the easier it will be for passersby to absorb and remember. This approach ensures that even brief glimpses of your branded bench will leave a lasting impression.

⦁    Place your benches in prime locations
 Plan out ideal locations to place your benches. They should be anchored in places that are both practical and convenient for people, as well as visible to walkers, bicyclists, and – if applicable – vehicle traffic. The Westlake concrete bench offers inviting seating along a walking path at a park, but it can also be a great resting spot in the city for people waiting for the bus. 

Commercial Concrete City Benches - MARKETING BENEFITS

Commercial concrete benches are must-have items for any city park or space where people congregate or pass by, but customizing them adds even greater impact by correlating your brand with comfort. If you’re ready to design your custom bench, contact a friendly Furniture Leisure expert today for more information and a complimentary consultation and quote. Phone us at 1-800-213-2401 to get started promoting your brand with outdoor concrete benches.

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Celebrating Charlene's Retirement & Welcoming Chris Quigley to Furniture Leisure
Celebrating Charlene's Retirement & Welcoming Chris Quigley to Furniture Leisure
This blog post announces a significant transition at Furniture Leisure, where Charlene is retiring after serving since March 2013. The company is welcoming Chris Quigley as her replacement, featuring an in-depth Q&A that showcases his extensive industry experience, including 20 years in retail and significant time in outdoor furniture manufacturing across Southeast Asia and the US. The piece concludes by highlighting how Chris and Charlene have been working together since December 3rd to ensure a smooth transition, maintaining the company's commitment to quality and customer service.
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